In 2016 and for the past few years society has been so focused on what size you are, or how much you weigh.
Some facts for you…Anorexia is the third most common long-term illness among teenagers. Teens and young adults between the ages of 12 and 26 make up 95% of those who have eating disorders. Anorexia is the most common cause of death (up to 12 times higher than any other condition) among young women ages 15 to 24. The media tends to focus on a physical ideal that most of us can never hope to reach yet many girls and young women feel pressure to live up to an unachievable body image.
Dieting and watching what you eat is far different than developing an eating disorder. An eating disorder is taking things to extreme but in today’s time it’s hard to find that balance. In today’s time whether or not we realize it there is so much pressure to be the “perfect size” or look “perfect”. It’s everywhere. All the popular stores are marketed towards teeny tiny girls but not everyone is made teeny tiny. Some are made with hips and curves and big boobs! It’s a fact! But does that mean that just because some are more curvy then others they shouldn’t get to have cute clothes too?
I love clothes and shoes. I love to shop. But it’s hard to find clothes that are cute and fit comfortably being a plus size girl. Thankfully there are stores out there like Torrid, Layne Bryant & Maurice’s who market plus size women. In my opinion I feel that everyone should make regular to plus size clothes. Who are you to say that a size above a Large isn’t pretty? What gives a fashion designer the right to say that?
Mike Jefferies, the CEO of the popular store, Abercrombie & Fitch in an interview in 2006 when asked why they didn’t go above a size 10 in their jeans for women or above a size large in their shirts said, “I don’t want larger people shopping in my store, I want thin and beautiful people. I don’t want my core customers to see people who aren’t as hot as them wearing my clothing. People who wear my clothing should feel like they’re one of the “cool kids”.” He also stated that the only reason A&F offers XL & XXL in men’s sizes is to appeal to large athletes. He also went on to say that communication between hot people is his primary marketing tactic. “It’s almost everything. That’s why we hire good-looking people, they attract other good-looking people. In every school there are the cool and popular kids, and then there are the not-so-cool kids, candidly, we go after the cool kids. We go after the attractive all-American kids with a great attitude and a lot of friends. A lot of people don’t belong in our clothes, and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble with trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody either.”
If I were to meet Mr. Jefferies I would tell him that it’s people like him that promote image issues within the girls and boys of the world today and it’s people like him that disgust me! Who gives him the right to decide who is “cool” and who is not? Who gave him the power to make girls larger than a size 10 feel as if they’re not good enough for his clothes? Yes he might market that and yes people buy his stuff but even if I were to lose enough weight to wear his clothes I would never! Souly because beauty doesn’t have a size! And that is what stores like Abercrombie & Fitch, Hollister and other places that don’t go about a size 12 need to realize!
Just because you have yourself on a pedestal doesn’t mean that other people have to meet your standard! Who said your standard was so great!?
Victoria Secret is another store that will never get my business because of their marketing target. They have an ad out right now that’s called “love my body” but as you can see pictured is all skinny girls. Unlike Dove who gets it! Dove gets that women are of all shapes & sizes and they’re still beautiful!
Then you’ve got Lane Bryant who gets that not all girls are the same size & actually casts plus size models for their plus size clothes & fights back the Victoria Secret “Angel” campaign with their own but they call it “I’m No Angel”. Because they get it! They get that there’s a 10-1 ratio of stores that target skinnier people and they’re one of the few stores that target plus size women.
I’m not saying that it’s wrong to be a size 10 or a size 5, but it is wrong to make people of other sizes feel outcast for not being that size. Not everyone’s body was made the same & for people to try to make them feel as if they’re not pretty enough or not good enough or not cool enough because they’re not a certain size it’s wrong! I don’t care if you’re a size a 0 or a size 22…YOU’RE BEAUTIFUL!!!
I was a cheerleader in high school but I was always the heavier girl. I was taller and I had curves and growing up a lot of my friends were smaller than me. I never got to share clothes with my friends or anything like that and that made me feel bad. I spent a lot of years hating myself for my outward appearance. It wasn’t until recently that I started learning to love my body and appreciate the fact that even though I’m heavier than I want to be I’ve got every reason to be thankful because I’m alive. I’m alive and even though I always didn’t like what I saw in the mirror I never fell victim to extreme weight loss tactics like bulimia or anorexia. I never let society break me that bad. The problem is, not everyone is that strong. Not every curvy girl is ok with that & it’s heart breaking. It’s heart breaking to look at my 9-year-old niece who is a skinny mini and think about her looking in the mirror and hating what she see’s even though she’s beautiful but society tells her she’s not beautiful enough. It breaks my heart to think of my chunky monkey 5-year-old niece and think that one day someone might make fun of her for being chunky and then she starts to hate herself for what she looks like even though she’s beautiful. I know what it’s like to be made fun of for my weight, but I also know what it’s like to have people who love me regardless of what size pants I wear.
If you have little girls in your life, break the society marketing target! Break the “mold” society has set, REVIVE BEAUTY and be sure they know that no matter what size they are that they are beautiful!! We, the older generation are the example, make sure it’s a good one!!